The KFC deal is for AED. 15, you get 4 pieces chicken and fries if you’re in Buheira because the girl there always says, sorry our machine is out of order and we can not give potato gravy, so it is advertised but never provided, this is a bad ethical practice because in reality they do not have a machine for mash gravy.
Ok, I'll stop with the mash stuff. In essence KFC is covering a very crucial market by this offer, it may be lowering its profit but is relying on quantity to cover its profit and help in growth and at the same time is retaining and developing new customers.
The promotion is good because in reality four pieces of chicken would cost AED. 22, saving AED. 7 for the consumer and in today's world the consumer are smart. It is a nice promotion pack; the thing I like is that they used an odd number in cost, which is always attractive, for ex. 7, 99 and 15 etc.
Best Regards,
Tauqeer Ahmed
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