Thursday, October 21, 2010

Best Sales Techniques


Sales is a vast field where a person can show their creativity, sensibility and their talents to understand the people that they are pitching to. In fact, these are some of the basic requirements for a perfect sales presentation. There are many people who work hard to prepare and present an elaborate sales presentation, but this presentation generates lots of sales objections in the customers. This might finally end up in either of two cases. Either the person would end up working harder at it to achieve a sale or the customer would reject the sale.

In both cases, the sales person would end up working harder and harder on his own presentation, but his Sales techniques would fail him. So what makes some sales performers' techniques brilliant while some others just keep working hard without achieving much? I have enlisted some of these techniques as follows.

• Personality and self image are very important tools in the scheme of things. A sales technique starts with basic impressions. The customer would at first look at the sales performer before he even starts listening to the presentation. As such the first impression should be pleasing and confident.

• The sales performer should remember at all times, that the presentation is supposed to convince the customer but it should not be overwhelming. At all times, everything starting from the voice, the energy and even the gestures should be organized in a way that should not come on as over aggressive or over pressurizing to the customer.

• Analyzing the product or service that they are about to present Is a very necessary component, that would help the sales performer to anticipate the objections that could arise to the sale. They should prepare themselves accordingly.

• Once a sales performer is already prepared for forthcoming sales objections, they should try to address these objections primarily in the sales presentation. Since the sales objections cannot be avoided, it is better if the performer defines these objections to the customer earlier on in the presentation.

• The next step would be to answer these objections. This clarifies the doubts that the customer might have and the actual presentation might then be started to attract the attention of the customer towards the finer aspects of the sale.

• The last step of a perfect sales technique is a proper method of closing the deal. This is crucial because If The performer makes a mistake at this step, It might cause total failure of the whole presentation regardless of all the hard work and time that has been put in. The closing should be with gentle questions where the customer is informed that the presentation is over and the final answer is being awaited upon.

These are some of the Sales techniques that are used by several super sales achievers and yet they are just the framework and any sales person can still build their own style around these techniques to get the results.

Best Regards,

Tauqeer Ahmed

"I hope this enhances you my friends."

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