KFC Lunch deal In Sharjah

The KFC deal is for AED. 15, you get 4 pieces chicken and fries if you’re in Buheira because the girl there always says, sorry our machine is out of order and we can not give potato gravy, so it is advertised but never provided, this is a bad ethical practice because in reality they do not have a machine for mash gravy.

Ok, I'll stop with the mash stuff. In essence KFC is covering a very crucial market by this offer, it may be lowering its profit but is relying on quantity to cover its profit and help in growth and at the same time is retaining and developing new customers.

The promotion is good because in reality four pieces of chicken would cost AED. 22, saving AED. 7 for the consumer and in today's world the consumer are smart. It is a nice promotion pack; the thing I like is that they used an odd number in cost, which is always attractive, for ex. 7, 99 and 15 etc.  

Best Regards,

Tauqeer Ahmed

Let's Discuss.

Top 10 Sales Mistakes

Every salesperson, regardless of the industry, product, or skill level, makes mistakes. Here are some basic sales mistakes to avoid and some tips for selling more and having happier customers.

1. Not listening: Do not just listen to what the customer is asking for; look past that to find out what they need. Too often salespeople sing the praises of a product without hearing what the customer wants. You cannot sell to someone if you do not know what they want. Listen to your customers, identify the need, and fill it.
2. Overselling: A nonstop sales pitch leaves your potential customer with no room to make an intelligent decision. There is a fine line between being a good salesperson and being pushy or obnoxious. Know when to stop selling.
3. Being unprepared: Whether you are making a sale in a showroom, a board room, or on the phone, you need to know the details about what you are selling and be able to answer all pertinent questions. Be prepared. If you are prospecting for new business, know what you are going to say and be ready for questions you may be asked.
4. Jumping straight to the sale: In any type of sales business, you need to establish a relationship. Even on the Web you need to have landing pages to provide information about your products or services before jumping to the shopping cart. Do not rush to the sale. Take the time to educate your customers, and they will reward you with sales.
5. Not closing the sale: This is the flipside of the previous mistake. Once you have provided your customer with the information he or she needs, ask if the customer is ready to make a purchase. It may seem unnecessary, but sometimes asking for the sale can be the nudge your customer needs to make a final decision.
6. Going off topic: Some salespeople overdo the need for a "relationship" with excessive chatter. Others continue to talk about the product or service but spend an inordinate amount of time on irrelevant information. While you do want to build a relationship and make your customer comfortable, the goal is to make the sale. If the sale is the topic, don't veer too far off on tangents.
7. Not researching your customer: If you are trying to sell to a specific client at a meeting, you need to know what he or she is all about. Do some research before the sales meeting and get a good idea of the prospect's likes, dislikes, interests, and manner of doing business. The same holds true for consumers. Get to know who makes up your target audience.
8. Judging books by their covers: Salespeople routinely miss sales because they prejudge their customers. Do not let race, creed, gender, ethnicity, or appearance stand in the way of making a sale.
9. Not following up on leads: Just because someone does not buy immediately does not mean he or she will not be interested later, particularly if he or she requested information. Follow-up is a critical aspect of sales that is often neglected.
10. Failing to prospect for new customers: Even when sales are at their peak, you need to devote time to looking for more customers. No company can survive without a constant influx of new customers, so no business can afford not to prospect for them.

Best Regards,

Tauqeer Ahmed

For my young friends in sales, kindly do not judge the customer at first look.

Best Sales Techniques

Sales is a vast field where a person can show their creativity, sensibility and their talents to understand the people that they are pitching to. In fact, these are some of the basic requirements for a perfect sales presentation. There are many people who work hard to prepare and present an elaborate sales presentation, but this presentation generates lots of sales objections in the customers. This might finally end up in either of two cases. Either the person would end up working harder at it to achieve a sale or the customer would reject the sale.

In both cases, the sales person would end up working harder and harder on his own presentation, but his Sales techniques would fail him. So what makes some sales performers' techniques brilliant while some others just keep working hard without achieving much? I have enlisted some of these techniques as follows.

• Personality and self image are very important tools in the scheme of things. A sales technique starts with basic impressions. The customer would at first look at the sales performer before he even starts listening to the presentation. As such the first impression should be pleasing and confident.

• The sales performer should remember at all times, that the presentation is supposed to convince the customer but it should not be overwhelming. At all times, everything starting from the voice, the energy and even the gestures should be organized in a way that should not come on as over aggressive or over pressurizing to the customer.

• Analyzing the product or service that they are about to present Is a very necessary component, that would help the sales performer to anticipate the objections that could arise to the sale. They should prepare themselves accordingly.

• Once a sales performer is already prepared for forthcoming sales objections, they should try to address these objections primarily in the sales presentation. Since the sales objections cannot be avoided, it is better if the performer defines these objections to the customer earlier on in the presentation.

• The next step would be to answer these objections. This clarifies the doubts that the customer might have and the actual presentation might then be started to attract the attention of the customer towards the finer aspects of the sale.

• The last step of a perfect sales technique is a proper method of closing the deal. This is crucial because If The performer makes a mistake at this step, It might cause total failure of the whole presentation regardless of all the hard work and time that has been put in. The closing should be with gentle questions where the customer is informed that the presentation is over and the final answer is being awaited upon.

These are some of the Sales techniques that are used by several super sales achievers and yet they are just the framework and any sales person can still build their own style around these techniques to get the results.

Best Regards,

Tauqeer Ahmed

"I hope this enhances you my friends."

Basic Definitions

One Definition of Advertising

Advertising is bringing a product (or service) to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc.

One Definition of Promotion

Promotion keeps the product in the minds of the customer and helps stimulate demand for the product. Promotion involves ongoing advertising and publicity (mention in the press). The ongoing activities of advertising, sales and public relations are often considered aspects of promotions.

One Definition of Marketing

Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return. Marketing is usually focused on one product or service. Thus, a marketing plan for one product might be very different than that for another product. Marketing activities include "inbound marketing," such as market research to find out, for example, what groups of potential customers exist, what their needs are, which of those needs you can meet, how you should meet them, etc. Inbound marketing also includes analyzing the competition, positioning your new product or service (finding your market niche), and pricing your products and services. "Outbound marketing" includes promoting a product through continued advertising, promotions, public relations and sales.

One Definition of Public relations

Public relations includes ongoing activities to ensure the overall company has a strong public image. Public relations activities include helping the public to understand the company and its products. Often, public relations are conducted through the media, that is, newspapers, television, magazines, etc. As noted above, public relations is often considered as one of the primary activities included in promotions.

One Definition of Publicity

Publicity is mention in the media. Organizations usually have little control over the message in the media, at least, not as they do in advertising. Regarding publicity, reporters and writers decide what will be said.

One Definition of Sales

Sales involves most or many of the following activities, including cultivating prospective buyers (or leads) in a market segment; conveying the features, advantages and benefits of a product or service to the lead; and closing the sale (or coming to agreement on pricing and services). A sales plan for one product might be very different than that for another product.

An Example of the Definitions

The following example may help to make the above five concepts more clear. I recently read that the story comes from the Reader's Digest, a quote found in "Promoting Issues and Ideas" by M. Booth and Associates, Inc.

"... if the circus is coming to town and you paint a sign saying 'Circus Coming to the Fairground Saturday', that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks through the mayor's flower bed, that's publicity. And if you get the mayor to laugh about it, that's public relations." If the town's citizens go the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's sales.

Best Regards,

Tauqeer Ahmed

"Lets enhance ourselves."